It has laid strong groundwork here, asserting that it already has the world's largest AR platform, with patent and acquisition activity indicating it may have intentions to release an AR headset. Like Google, Apple is likely looking for the most useful ways to take its AR applications from smartphones to smart glasses. Perhaps when this value proposition is established, market goals will shift to a more revolutionary push toward the metaverse. To begin replacing smartphones or smartwatches, AR headsets need to demonstrate that they can offer solutions these products cannot. Solving relatively niche problems might contrast with the grand vision of AR headsets revolutionizing how we communicate, but it offers the best approach to laying the groundwork for these devices to become mass-market. The ability of new AR optical designs to enable social acceptability is a key theme of IDTechEx's report, " Optics for Virtual, Augmented and Mixed Reality 2022-2032: Technologies, Players and Markets". These keep the device looking much like a normal pair of glasses and the eyes of the user fully visible, greatly aiding social acceptability. Google's latest demonstrator AR glasses appear to use a similar optical setup to the holographic freespace combiners previously used by Canadian firm North, which it acquired in 2020. If AR headsets are shown to have a unique ability to solve high-value problems of this sort, the size of this barrier could decrease. Social acceptability has been a historical stumbling block for consumer AR headsets (the term "glasshole" was coined to describe users of the original Google Glass). For those who must frequently communicate in unfamiliar languages or with hearing difficulties, this kind of product could be life-changing.
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Smartphone software is technically capable of the same task, yet AR spectacles let you have a seamless conversation without looking down at a screen.
Technically, these glasses do not do anything new.
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